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EW Technologies (Culligan)

Conceptual Model

EW Technologies wanted a corporate website that communicates trust, technical expertise, and product variety in the water treatment industry. The goal was to simplify the information-heavy structure into a user-friendly and conversion-focused design.

Design Concept

A modular, scalable layout using clean white space, blue tones, and product-category visuals for clarity. The conceptual model was built around three pillars:
  • 1. Discover Products Easily (navigation clarity)
  • 2. Build Trust Quickly (certifications, partners, testimonials)
  • 3. Encourage Inquiries (contact CTAs on every page)

Sketches / Lo-Fi Wireframes

Early sketches showed:
  • 1. Simplified top nav with “Home / Products / Industries / Services / Contact”
  • 2. Hero banner with clear CTA: “Get a Free Water Audit”
  • 3. Card-based layout for products and sectors
  • 4. Footer with strong contact and social proof

Storyboard

Story: John searches for industrial water treatment.
  • 1. Lands on homepage via Google search
  • 2. Quickly identifies “Industrial Water Systems”
  • 3. Reads certifications → clicks “Request Quote”
  • 4. Submits inquiry form in under 2 minutes

Scenario

Before redesign: Users had to go through multiple subpages to reach product info. After redesign: Product details are visible within 2 clicks from homepage.

Final Impact

The redesign delivered measurable improvements across usability, branding, and conversions:

  • Improved navigation clarity and site speed (Google PageSpeed +40%)
  • Streamlined page structure, compressed media, and optimized scripts helped the website load significantly faster, improving both user experience and SEO ranking.

  • Boosted contact conversions
  • Clear CTAs placed across the website—home page, product pages, and footer—created multiple touchpoints for inquiries, resulting in a higher engagement-to-lead ratio.

  • Created consistent brand visuals for EW and Culligan globally
  • A unified design system ensured every product, service, and page followed the same visual language, building stronger brand recognition worldwide.

Celtic Water Solutions (CWS)

Conceptual Model

Celtic Water Solutions required a modern corporate website that clearly communicates trust, product diversity, and technical expertise in residential and commercial water treatment. The objective was to transform a content-heavy structure into a clean, intuitive, and conversion-focused experience that helps customers quickly find the right water solution.

Design Concept

A modular and scalable layout was designed using clean white space, blue/green water-purity tones, and product-category visuals.
The conceptual model centered around three core pillars:
  • 1. Help Users Discover Solutions Easily
    Clear navigation for Residential, Commercial, and Industrial Water Solutions.
  • 2. Build Trust Instantly
    Through certifications, service coverage, case studies, and genuine customer reviews.
  • 3. Increase Enquiries and Sales
    Strong CTAs like “Book a Water Test” and “Get a Quote” placed at key sections.

Sketches / Lo-Fi Wireframes

Initial sketches and low-fidelity wireframes outlined:
  • 1. Simplified top nav with “Home / Products / Industries / Services / Contact”
  • 2. A hero section with a bold CTA:“Book Your Free Water Test”
  • 3. A card-based structure for water filters, softeners, and purification systems.
  • 4. A trusted footer with certifications, customer support, and quick links.

Storyboard

Story: Sarah searches online for hard water solutions for her home.
  • 1. She lands on the homepage via Google search.
  • 2. Immediately finds “Residential Water Softeners” in the main menu.
  • 3. Reads benefits, warranty details, and reviews.
  • 4. Clicks “Book Free Water Test” and completes the form in under 1 minute.

Scenario

Before redesign: Users struggled to find relevant product categories, and key information was buried under multiple layers of navigation. After redesign: Visitors can access product details, pricing guidance, and booking options within 2 clicks, dramatically reducing friction.

Final Impact

  • Enhanced navigation clarity and improved overall UX
  • Users can now find filters, softeners, or commercial systems instantly.

  • Boosted conversion rates through improved CTA placement
  • More enquiries for water softeners, filtration systems, and service requests.

  • Stronger brand consistency across all pages
  • Visuals, colors, and components now match the identity of Celtic Water Solutions.

  • Improved technical performance (PageSpeed +35%)
  • Optimized images and structured content resulted in faster load times.

ChicagoMSDC

Conceptual Model

ChicagoMSDC needed a modern website that clearly communicates its mission: connecting minority-owned businesses with corporate opportunities. The goal was to simplify complex certification information and make resources easier to access for MBEs and corporate members.

Design Concept

A clean, modular layout using bold headings, strong typography, and community-focused visuals. The design centered around three key principles:
  • 1. Easy Access to Certifications & Programs
  • 2. Build Trust Through Success Stories & Partners
  • 3. Encourage Engagement with Clear CTAs (Join, Certify, Connect)

Wireframe Highlights

  • Streamlined top navigation: Home / About / Certification / Corporate Members / Events / Contact
  • Hero banner with a clear CTA: “Get Certified”
  • Card-based sections for programs, events, and resources
  • Footer with partner logos and support links

User Story

A small business owner visits the site:
  • 1. Lands on homepage
  • 2. Finds “MBE Certification” immediately
  • 3. Reads eligibility steps → clicks “Apply Now”
  • 4. Submits form quickly with guidance

Scenario

Before: Users struggled to find certification steps and event information After: All key actions (Certify, Join, Connect) available within 2 clicks

Final Impact

  • Improved navigation and information clarity
  • Higher certification inquiries and event registrations
  • Stronger brand trust through consistent visuals and partner showcases.

Bakers Delight

  • Contributed to visual design elements for Bakers Delight, one of Australia’s largest bakery franchises with 700+ global locations.
  • Focused on clean, modern UI components aligned with the brand’s heritage and community-driven identity.
  • Designed visual assets with an emphasis on storytelling, product presentation, and enhancing user navigation.
  • Ensured design consistency across pages, maintaining brand colors, typography, and imagery to match the company’s premium, family-owned identity.
  • Supported design work that strengthened user experience and improved overall site clarity.

T-Shirt Designer

Creative and detail-oriented T-Shirt Designer with strong expertise in typography, illustration, and print-ready artwork. Skilled in creating unique, trendy, and brand-focused apparel designs for merchandise, streetwear, corporate branding, and e-commerce platforms. Experienced in turning concepts into high-quality vector graphics optimized for DTG, screen printing, vinyl, and sublimation.

Visiting Card (Business Card) Designer

Creative and detail-oriented Graphic Designer specializing in modern, clean, and brand-focused visiting card (business card) designs. Skilled in creating minimal, corporate, luxury, and custom card layouts aligned with brand identity. Strong ability to combine typography, color balance, and visual hierarchy for impactful card designs.

Envelope & Letterhead Designer

Creative and brand-focused Graphic Designer with strong experience in designing clean, professional, and modern letterhead and envelope layouts for corporate, agency, and personal branding needs. Specialized in creating print-ready stationery designs that maintain brand identity, clarity, and visual consistency across all corporate materials.

Logo Design

Creative and detail-oriented Logo Designer with strong expertise in developing unique, memorable, and brand-focused logo identities. Experienced in creating modern, minimalist, corporate, and illustrative logo designs that communicate brand values clearly and build long-term visual identity.

Brochure & Flyer Design

Creative and detail-oriented Graphic Designer specializing in professional brochure and flyer design. Experienced in creating visually appealing, well-structured, and brand-aligned marketing materials for print and digital promotion. Skilled in turning complex information into clean, readable, and high-impact layouts.

Social Media Post & YouTube Thumbnail Designer

Creative and versatile Graphic Designer with strong experience in designing high-impact social media posts, ad creatives, YouTube thumbnails, and digital visuals. Specialized in creating engaging, scroll-stopping graphics that increase audience interaction, brand visibility, and content performance across multiple platforms.

Mobile App Thumbnail & App UI Images

Creative Mobile App Visual Designer with experience in designing app thumbnails, app store graphics, promotional banners, and UI preview images for Android and iOS applications. Skilled in creating clean, attractive, and user-focused visuals that help improve app visibility, branding, and downloads.

Mobile App Designer

Innovative and detail-oriented Mobile App UI/UX Designer with experience in creating user-friendly and visually appealing app interfaces for Android and iOS platforms. Skilled in designing intuitive layouts, mobile wireframes, prototypes, and interactive app screens that enhance user experience and support brand identity.

AI Image Generation & Model Design

Skilled in creating high-quality AI-generated images for branding, advertising, and digital media. Experienced in face shaping, photorealistic portraits, and designing custom models using advanced AI tools. Capable of producing product visuals, concept models, lifestyle images, and creative compositions that enhance brand storytelling. Strong understanding of prompt engineering, style matching, and visual refinement for professional output.

More Detailed Version

  • Generate photorealistic images using AI tools for branding, ads, and digital campaigns.
  • Design custom AI models, characters, and faces with accurate shaping and detailing.
  • Create high-quality thumbnails, product visuals, concept art, and promotional graphics.
  • Perform face refinement, model shaping, background creation, and visual enhancement.
  • Use prompt engineering to achieve consistent style, lighting, and brand-aligned imagery.
  • Deliver AI visuals optimized for websites, social media, and marketing materials.

AI Video Generation & Model Creation Specialist

Experienced in creating AI-generated videos, model animations, and face-enhanced visuals for marketing, advertising, and social media campaigns. Skilled in face shaping, character design, motion AI, and generating high-quality realistic video content using advanced AI tools. Capable of producing product videos, talking avatars, cinematic scenes, explainer clips, and model-based video sequences with refined detail, consistent styling, and professional output.

Detailed Version

  • Generate dynamic AI-based videos including avatars, model shoots, cinematic clips, and product visuals.
  • Perform advanced face shaping, expression correction, and realistic enhancements for AI video content.
  • Create custom digital models and characters for branding, advertising and promotional content.
  • Use prompt engineering to match style, lighting, emotions, and motion for high-quality video output.
  • Produce short-form videos for YouTube, Instagram, TikTok, and marketing campaigns.
  • Create talking avatars, character animations, and AI-driven storyline sequences.
  • Deliver optimized video content that maintains clarity, stability, and brand identity.